Get you hooked to the extreme convenience, much like a drug addict, and then pump up the price or flood every prompt with ads.

There is a big difference between “normal” SaaS and LLM.

In a normal SaaS you get a lot of benefit of being at scale. Going from 1000 to 10000 users is not that much harder than going from 10000 to 1000000. Once you have your scaling set up you can just add more servers and/or data centers. But most importantly, the cost per user goes waaay down.

With AI it just doesn’t scale at all, the 500000th user will most likely cost as much as the 5th. So doing a netflix/spotify/etc, I don’t think is going to work unless they can somehow make it a lot cheaper per user. OpenAI fails to turn a profit even on their most expensive tiers.

Edit: to clarify, obviously you get some small benefits from being at scale. Better negotiations and already having server racks, etc. But those same benefits a traditionsl SaaS gets as well, and so much more that LLM doesn’t, because the cost per user doesn’t drop.

There are even companies selling lists of IPs for all sort of behaviour and characteristics. Just adding one of those is trivial.

Though google has a lot more data and engineers so they could just create a better one themselves.

It is a constant cat and mouse game between VPN providers and other actors. A few IPs get on a list, they try to find others, repeat