Apple was hit with a $115 million fine Monday after Italy’s competition authority alleged the tech giant was abusing its dominant position to harm third-party developers in its App Store.
In a press release, the Italian Competition Authority said that an “App Tracking Transparency” (ATT) privacy policy that Apple introduced in 2021 forced third-party developers to seek consent twice for the same data collection.
Requiring such “double consent” was “extremely burdensome” and “harmful” to some developers—especially the smallest developers, the regulator said. Many developers struggled to earn ad revenue after the policy was introduced, as users increasingly declined to opt into personalized ads.
Italian Competition Authority wants less privacy for the people. I feel like Apple are the good guys in this case.
This is the wrong fucking outcome…
The verdict should have been what protects consumers the most, not what benefits advertisers the most. Apple should have been forced to add the same privacy inquiries to their own first party apps.
I do not consent to your bullshit. I don’t care how you phrase it. I don’t care how difficult you make it to express. I will never, ever, consent to tracking or personalized ads.
And the thing is, you fucking well know it! No one opts in except through obfuscation.
Wow! A whole .1% of their fourth quarter revenue! That’ll show em!
They shouldn’t be fined for this at all. They were sued because ad companies couldn’t target ads to people if apple allowed them to opt-out. That’s fucked up, people shouldn’t have to hand their data over to advertisers if they don’t want to.
