Instagram appears to be stepping back from end-to-end encrypted messaging — a surprising move after years of Meta, its parent company, promoting strong encryption as the future of private communication.
A notice on Instagram’s help pages now says end-to-end encrypted messaging on Instagram will no longer be supported after May 8, 2026. The page instructs affected users to download any chat messages or shared media they want to keep before that date.
How could they target ads if they can’t read all your private chats?
Metadata. They would still know where you were, for how long, who you talk to, when and from where. Then they combine these info. ex: you call your pop and mom, théir fridge broke down, and you start receiving ads for fridges. Was Meta listening?? No: pop and mom hinted the fridge was down (Google search or other), Meta has established your family links a long time ago, and you usually visit them after a longer than usual conversation (as they have an issue and yuu go help). Here: you fridge’s ads.