Adafruit: From Ultimate Driving Machine to Ultimate Rent-Seeking Machine: The BMW Logo Screw Patent.
If you haven’t already heard, BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or the legendary driving dynamics that gearheads love. Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
Proprietary security screws have existed for a long time. There’s a reason they’re using their logo, and its not vanity, its a weaponization of trademark law. Recreating the tip would mean recreating a trademark without authorization.
Few reputable companies will be willing to take that risk.
Sega tried this back in the 90s and already lost in court. The court ruled that by making the use of it’s trademark a required element in order to perform an otherwise lawful activity, any resulting trademark confusion was the fault of Sega.
Aliexpress will have one in about 2 weeks.
And they won’t be worried about BMW’s lawyers when they do it.
I’m not entirely sure some Chinese company that neither of us has heard of is worried about that risk.
It’d be cool to see a compatible tip with some additional breakaway segments to bypass the logo law.
Right to repair class action suit incoming.