Abundance in online dating makes it harder to become curious about a person, tolerate uncertainty, or feel satisfied with our choice, writes Meehika Barua.
20 years ago internet was a whole different place anyway. You’d set up a useful website as a hobby, it’d be monetized with either ads or a subscription if it was truly game changing, but it wouldn’t be invasive, if it makes you a living that’s great, if it doesn’t then you still have a day job. They were hobby projects. Now all the easy niches are filled already, you need to put a lot more effort into building something that people would want to use. That costs money. You start off by amassing costs, meaning you either sink a ton of your own money or investor funds into it. Now you truly do have to ‘acquire users at any cost’ and then monetize the shit out of them.
20 years ago internet was a whole different place anyway. You’d set up a useful website as a hobby, it’d be monetized with either ads or a subscription if it was truly game changing, but it wouldn’t be invasive, if it makes you a living that’s great, if it doesn’t then you still have a day job. They were hobby projects. Now all the easy niches are filled already, you need to put a lot more effort into building something that people would want to use. That costs money. You start off by amassing costs, meaning you either sink a ton of your own money or investor funds into it. Now you truly do have to ‘acquire users at any cost’ and then monetize the shit out of them.